Title:From Hoya to Superhera

In 2024, Marina Paul (B’16, SCS’17) set out on a mission to create apparel that accommodates female athletes with diverse body types. In 2025, her company Superhera won the Georgetown Entrepreneurship Alliance Alumni Pitch Competition, earning a $100,000 investment prize from the Georgetown Angel Investor Network.

Paul came to Georgetown from Southern California and fell in love with the Hilltop and the spirit of the Georgetown University Women’s Soccer team. She went on to become the first-ever three-time captain and led the team to the Final Four of the NCAA tournament.

However, she struggled behind the scenes with depression, eating disorders, and injuries. She was determined to provide a solution for other athletes with similar challenges.

In 2021, Paul wrote a book: Becoming a Superhero: Awaken Your Superpowers and Inspire the Magic in Others.

“Professor Eric Koester told me, ‘when you write this book, it’ll be the inflection point to change your life,’” says Paul. “The book became the backbone of Superhera. It gave me the mission that I wanted to give female athletes… something to make them more comfortable to perform at their best.”

Inspired to solve clothing problems she faced as an athlete, Paul created a sportswear fit technology aimed at meeting the unique needs of each player. Her mission? To change the way the sportswear industry sizes female athletes, with the vision of giving every female athlete the freedom to perform.

“I also became obsessed with entrepreneurship at Georgetown because we had access to so many resources,” says Paul. “People at Georgetown are always willing to help people, especially other Hoyas, do things for the greater good. Caring for the common good is in the ethos of every company Georgetown helps create.”

She says that 2025 was transformative for her business, as she built up funding and decided to pitch at the competition—wearing her Georgetown soccer uniform.

The company’s name was inspired in part by retired gymnastics coach Valorie Kondos Field, who always said, “some athletes are champions and some are superheroes.”

“When I asked her the difference, she told me ‘champions do everything great athletes do—they show up, they win, they work hard. Superheroes use their unique superpowers to elevate everybody else up beyond what any of them thought they could imagine,’” says Paul. “I realized that’s exactly what female athletes do. That’s why I named my company Superhera and created products that don’t restrict their performance.”

Learn more about her book on the Alumni Authors page >